Serie A Live Stream Italy: How to Watch

Stream our Italian Serie A podcast here for in-depth analysis and commentary of the upcoming games including where you can watch them online.

You can find more Serie A live stream information on this page a few days before each of the scheduled matches.

The Past, Present and Future of Serie A Broadcasting Rights

The broadcasting rights for Italy's Serie A have seen significant transformations over the decades, reflecting changes in technology, viewer habits, and economic models. 

Being one of the earliest-formed national football leagues in the world (established in 1898), Serie A began its broadcast history in the 1930s with radio transmissions. Television broadcasts followed, with the first live matches aired during the 1950s. Initially, only a few matches were selected for live broadcast, mainly featuring the top clubs such as Juventus, AC Milan, and Inter Milan.

The Rise of Television Rights

The real transformation began in the 1980s and 1990s as television became a dominant medium. RAI, Italy's public broadcasting company, initially held exclusive rights to broadcast Serie A matches. However, the landscape began to shift with the introduction of private and satellite broadcasting, which increased competition and drove up the value of television rights.

In the late 1990s, the advent of pay-TV significantly changed the broadcasting dynamics. Pay-TV channels, especially Sky Italia, started acquiring exclusive rights to Serie A matches, offering more comprehensive coverage than ever before. This period marked a substantial increase in revenues for Serie A clubs, fueled by the burgeoning pay-TV market.

The Digital Era and Modern Broadcasting

The 2000s saw further evolution with the rise of digital broadcasting. The internet and digital television expanded the reach of Serie A broadcasts, allowing fans worldwide to follow their favourite teams. Deals were struck with various international broadcasters, making Serie A a global spectacle.

Most recently, the focus has shifted towards online streaming. Platforms like DAZN have started to play a more significant role, reflecting changes in consumer preferences towards on-demand content. For instance, DAZN obtained the majority of Serie A broadcasting rights in Italy starting from the 2021 season, showcasing the shifting landscape from traditional cable TV to online streaming platforms.

International Expansion

Internationally, Serie A has consistently expanded its reach. Throughout the 1990s and 2000s, Serie A matches were broadcast in several countries, including a significant viewership in Asia, North America, and other parts of Europe. This international appeal was bolstered by the presence of global icons such as Paolo Maldini, Alessandro Del Piero, and later Cristiano Ronaldo.

The international rights for Serie A have been managed to maximize global presence and revenue. Partnerships with broadcasters like ESPN in the US and Sky in the UK have been crucial. The league has utilised these partnerships to tailor content and broadcasting times to suit international markets, enhancing its global footprint.

Challenges and Future Directions

Despite its successes, Serie A faces ongoing challenges, such as piracy and competition from other leagues like the Premier League and La Liga. The future of Serie A broadcasting involves not only combating these challenges but also embracing new technologies such as virtual reality (VR) and augmented reality (AR) to enhance the viewing experience.

Moreover, the league is exploring more integrated digital experiences to engage fans, including behind-the-scenes content, real-time data analytics, and interactive viewing options. As the media landscape continues to evolve, Serie A's strategy will likely focus on digital innovation and international expansion to retain its status in the competitive world of football broadcasting.

We know that it's not easy keeping up to date with all of the latest Serie A broadcasting sources. That's why we created this page which is regularly updated with all of the Serie A broadcasters from your local perspective. Check back before matchday to see where you can watch Serie A live.